Category: Consumer Survey Research Expert Witness

Court partly admits the consumer survey research and damages findings presented by the defense experts in trademark infringement suit

Sep 20, 2023

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by

Expert Witness Profiler

in Consumer Survey Research Expert Witness, Damages expert witness, Expert Challenges

In this trademark infringement case over the RED GOLD mark, the court ruled on motions to exclude expert testimony. The Plaintiff, Solid 21, sought to exclude survey findings by the Defendants’ expert Mark Keegan regarding whether consumers identified “red gold” as a brand in ads. The Court denied this motion, finding Keegan qualified and his…