Category: Public Relations Expert Witness

  • Public Relations Expert’s Testimony on Negative Publicity Admitted

    Public Relations Expert’s Testimony on Negative Publicity Admitted

    This case arises out of the tragic murder of four University of Idaho students in November 2022. Plaintiff Rebecca Scofield is a professor at the University of Idaho. She alleged that, despite never meeting any of these students or being involved with their murders in any way, Defendant Ashley Guillard posted numerous TikTok (and later YouTube) videos falsely claiming that Plaintiff (i) had an extramarital, same-sex, romantic affair with one of the victims; and then (ii) ordered the four murders to prevent the affair from coming to light.

    Plaintiff sent cease-and-desist letters to Defendant in the following days and weeks. When Defendant did not stop, Plaintiff initiated this action. Plaintiff asserts two defamation claims against Defendant: one is premised upon the false statements regarding Plaintiff’s involvement with the murders themselves, the other is premised upon the false statement regarding Plaintiff’s romantic relationship with one of the murdered students.

    Plaintiff has identified two experts who may testify at trial: Dr. Rebecca Tallent and Rebecca Bohn. In advance of trial, Defendant filed a motion to exclude these experts’ testimony pursuant to Federal Rule of Evidence 702.

    Public Relations Expert Witness

    Rebecca J. Tallent is a retired associate professor emerita with more than five decades of experience in journalism, public relations, and academia. She holds a bachelor’s degree in journalism, a master’s degree in education with a journalism emphasis, and a doctorate in education focused on higher education, classroom teaching, and mass communications.

    During her career, Tallent taught public relations and journalism at the University of Idaho and other institutions, published scholarly and professional works on media and ethics, and worked professionally in journalism and public relations.

    Want to know more about the challenges Rebecca Tallent has faced? Get the full details with our Challenge Study report.

    Mental Health Expert Witness

    Rebecca Bohn is a licensed mental health counselor with a Master of Arts degree in counseling psychology and more than three decades of experience providing psychotherapy and behavioral health treatment.

    Get the full story on challenges to Rebecca Bohn’s expert opinions and testimony with an in-depth Challenge Study.

    Discussion by the Court

    Rebecca Tallent

    Tallent offered opinions concerning how defamatory statements made via social medial can affect an individual’s professional reputation in an academic setting. She specifically opined that Defendant’s statements have damaged Plaintiff’s reputation to a significant degree and that it could take decades, or even a generation, for Plaintiff to restore her reputation, if ever.

    Defendant argued that Tallent is not qualified to offer these opinions and that her testimony is unreliable because it is speculative, exaggerated, and unsupported by facts or data tied to Plaintiff’s actual circumstances.

    The Court held that Tallent’s education, training, and extensive professional experience in journalism, public relations, and academia qualify her to testify as an expert regarding general principles of reputation, branding, and the ways in which negative publicity — particularly online — can impact professionals in academic environments. 

    Tallent’s testimony is also relevant. Testimony explaining how reputational harm can occur, how internet-based dissemination differs from traditional media, and how academics may be uniquely vulnerable to reputational injury may assist the trier of fact in understanding issues beyond the knowledge of a lay juror.

    However, much of Tallent’s report is framed in conditional or probabilistic terms, such as statements that Defendant’s conduct “ha[s] the capacity” to affect Plaintiff’s reputation or “may cause” harm. Such phrasing underscores the speculative nature of her conclusions and highlights the absence of a reliable basis for opining that reputational harm has in fact occurred, or will occur, to any particular degree. Given the significant weight juries may place on expert testimony, Rule 702 requires more than unsupported statements grounded solely in the expert’s authority. Without a reliable foundation demonstrating how Tallent reached her conclusions about the existence, severity, or duration of Plaintiff’s reputational harm, those opinions risk misleading the jury.

    Rebecca Bohn

    Bohn began treating Plaintiff in May 2023 and has met with her regularly since that time. Based on her training, clinical experience, and longitudinal treatment of Plaintiff, Bohn diagnosed Plaintiff with post-traumatic stress disorder (“PTSD”) and opined that Plaintiff will require ongoing mental health treatment into the future.

    Based on her training, clinical experience, and longitudinal treatment of Plaintiff, Bohn diagnosed Plaintiff with post-traumatic stress disorder (“PTSD”) and opined that Plaintiff will require ongoing mental health treatment into the future.

    Defendant argued that Bohn is not qualified to diagnose PTSD, that her opinions are unreliable because they allegedly depart from the DSM-5 diagnostic criteria, and that defamation cannot, as a matter of law or medicine, constitute a qualifying traumatic event.

    The Court disagreed and concluded that Bohn is qualified to testify and that Defendant’s challenges go to the weight of her testimony, not its admissibility. Moreover, testimony regarding Plaintiff’s mental health diagnosis, symptoms, treatment history, and prognosis may assist the jury in understanding the nature and scope of the claimed injury and in determining damages, if any. Accordingly, Bohn’s testimony satisfies Rule 702’s relevance requirement.

    The Court additionally found Bohn’s testimony sufficiently reliable. As a psychotherapist, licensed mental health counselor, and behavior health educator, she is uniquely qualified to diagnose patients with mental impairments, including PTSD. Defendant’s unsupported argument that defamation cannot constitute a traumatic triggering event sufficient to support a PTSD diagnosis is ultimately a dispute over diagnostic criteria and causation.

    Held

    The Court granted in part and denied in part the Defendant’s motion to exclude the expert testimony and evidence of Rebecca Bohn and Rebecca Tallent.

    Key Takeaway

     Unlike an expert retained solely for litigation, Bohn’s opinions are premised upon a course of treatment, repeated clinical evaluations, and an ongoing relationship with Plaintiff. Courts recognize that such medical care provides a reliable basis for diagnostic opinions. 

    Whether Plaintiff’s experience satisfies the clinical requirements for PTSD are matters on which mental health professions may (or may not) disagree. Such disagreements are appropriately explored through cross-examination and, if Defendant chooses, competing expert testimony. They do not, however, render Bohn’s opinions unreliable for purposes of Rule 702. This is because courts routinely allow expert testimony linking psychological conditions to tortious conduct, including defamation.

    Case Details:

    Case Caption: Scofield V. Guillard
    Docket Number: 3:22cv521
    Court Name: United States District Court, Idaho
    Order Date: January 23, 2026
  • Court Admitted Public Relations Expert’s Testimony Describing the Experience of a Wine Consumer

    Court Admitted Public Relations Expert’s Testimony Describing the Experience of a Wine Consumer

    This case examines the compatibility of Ohio’s three-tier liquor control system, established under the Twenty-first Amendment of the United States Constitution, with the Dormant Commerce Clause. The Sixth Circuit has directed the Court to determine, based on the presented facts and evidence, whether the statutes that Plaintiffs’ challenge “(1) ‘can be justified as a public health or safety measure or on some other legitimate nonprotectionist ground,’ and whether (2) their ‘predominant effect’ is ‘the protection of public health or safety,’ rather than ‘protectionism.’”

    In short, Plaintiffs’ constitutional challenge to Ohio’s wine importation laws is before the Court following remand from the Sixth Circuit Court of Appeals.

    Plaintiff Kenneth M. Miller is an Ohio resident and wine collector. His Co-Plaintiff, The House of Glunz, Inc., is an Illinois wine retailer with no permit or license from the Ohio Division of Liquor Control. Defendant Dave Yost serves as Ohio’s Attorney General. The Wholesale Beer & Wine Association of Ohio (“WBWAO”) has intervened as a Defendant. 

    WBWAO sought to have the Court strike the Plaintiffs’ submitted report of Tom Wark. Wark is the Executive Director of the National Association of Wine Retailers.

    Public Relations Expert Witness

    Tom Wark is a highly influential figure in the wine industry, boasting over 25 years of experience in public relations and communications. He is a leading wine blogger, consumer advocate, and industry speaker, and has played a key role in founding the American Wine Blog Awards and the Wine Bloggers Conference. His extensive experience and advocacy have earned him recognition as one of the wine industry’s most inspiring individuals.

    Get the full story on challenges to Tom Wark’s expert opinions and testimony with an in-depth Challenge Study. 

    Discussion by the Court

    The WBWAO sought a ruling that the contents of Wark’s 2021 report
    are inadmissible. In his report, Wark offered “a basic description of the market conditions in which wine consumers and wine retailers interact” as of July 2021. He drew ten “conclusions” on the basis of the recited background facts.

    Wark is qualified to testify as an expert on the retail wine business

    The Wholesale Beer & Wine Association of Ohio (WBWAO) initially challenged Tom Wark’s qualifications to testify as an expert in this case. At the time of his report, Wark had accumulated over thirty years of experience as a public relations consultant within the alcohol industry. Notably, he served as the Executive Director of the National Association of Wine Retailers for thirteen years and published a daily blog focused on the wine business. While Wark’s curriculum vitae lists expertise in areas such as ‘Media Relations,’ ‘Wine Industry Marketing,’ ‘Marketing Communications,’ ‘Alcohol Industry Regulation,’ ‘Writing,’ ‘Association Management,’ ‘Wine Evaluation,’ and ‘Wine Industry Politics,’ the Plaintiffs presented him specifically as ‘an expert in the retail wine business.’ The Court determined that his experience managing an association representing wine retailers sufficiently qualifies him as an expert in that particular area

    Eleven of the fourteen proffered pieces of testimony are admissible

    Paragraphs 10 and 11

    Wark estimates the national wine market offers up to one million wines and explains how state Direct Ship Restrictions limit consumer access. The Court found this testimony on market dynamics relevant and reliable, illustrating the economic impact of such restrictions, and therefore denied WBWAO’s motion to strike.

    Paragraphs 21, 23, and 24

    Wark describes typical wine consumer behavior, highlighting situations where interstate wine purchases are desired and emphasizing the limited wine selection in standard retail settings. The Court deemed this testimony relevant to the effects of state laws on interstate commerce in wine and denied WBWAO’s motion.

    Paragraphs 29 and 30

    Wark discusses the challenges faced by brick-and-mortar wine retailers, particularly regarding the availability of rare and collectible wines. He argues that Direct Ship Restrictions prevent access to these specialty wines, sold by a limited number of retailers. The Court found this testimony reliable and relevant to the case, and thus denied WBWAO’s motion to strike these paragraphs as well.

    Paragraphs 38

    Wark reports that the Wine Institute, the leading authority on U.S. wine production, states that 44 states currently allow shipments from out-of-state wineries to consumers.

    As the first sentence is inadmissible hearsay and the report’s sole reference to the Wine Institute, the second sentence is irrelevant. The Court, therefore, granted WBWAO’s motion to strike paragraph 38.

    Paragraphs 41-44

    Paragraphs 41, 42, and 43 describe the typical process for consumers receiving direct wine shipments from out-of-state retailers in permitted states. The Court found this testimony reliable and relevant, denying WBWAO’s motion to strike. However, paragraph 44, which summarizes findings from a 2003 Federal Trade Commission report and a 2012 Maryland Comptroller study, was deemed inadmissible hearsay and lesser evidence. Those reports, which are included in the record, speak for themselves.

    As those reports are part of the record, the Court granted WBWAO’s motion to strike paragraph 44.

    Paragraph 45

    In paragraph 45, Wark states that

    “there has been no study nor any report ever produced by any law enforcement or any alcohol regulatory body that shows the direct shipment of wine from out-of-state retailers has led to a problem with minors obtaining alcohol in any state. While a limited number of academic and law enforcement studies have shown via coordinated “stings” that minors could be able to obtain alcohol via direct shipment, no study has shown that minors actually use the Internet to obtain alcohol.

    The 2015 National Survey on Drug Use and Health carried out by the Substance Abuse and Mental Health Services Administration looked at how minors obtain alcohol. No minor responding to the national survey cited the Internet as their source of alcohol. In fact, no state has produced any report or evidence that direct shipment of wine from out-of-state wineries or retailers in any way negatively impacts the health and safety of its residents.”

    The third and fourth sentences of paragraph 45 are inadmissible hearsay, as previously established. The remaining sentences, which claim ‘no’ study or report demonstrates adverse effects from direct wine shipments, are also problematic. Wark admitted in his deposition that he only reviewed the limited studies cited in his report, which is insufficient to support such sweeping assertions. Therefore, the Court, exercising its gatekeeping role, excludes these sentences due to a lack of sufficient factual basis.

    Paragraph 54

    In paragraph 54, Wark states that:
    “All wine sold at wine retail stores is in sealed containers and has been
    approved for sale to the public by the Alcohol and Tobacco Tax and Trade Bureau (TTB) and the state alcohol regulatory agency in which the retailer is located. There are no reports of any contaminated or harmful wine sold and shipped from these retailers to consumers.”

    Wark and his proponents have failed to demonstrate that these statements are based on sufficient facts or data for admissibility.

    The Court granted WBWAO’s motion as to paragraph 54.

    In view of the above rulings, the Court saw no reason to strike Wark’s
    deposition testimony from the record.

    Held

    The Court granted in part and denied in part the the WBWAO’s motion to strike Tom Wark’s testimony.

    Key Takeaway:

    The Court meticulously reviewed Wark’s report, admitting testimony that provided relevant and reliable descriptions of market dynamics, consumer behavior, and the experience of a wine retailer. However, the Court exercised its “gatekeeping” function, excluding portions of Wark’s report that relied on inadmissible hearsay or lacked sufficient factual support for broad claims. Ultimately, the Court’s rulings underscored the importance of ensuring expert testimony is grounded in sufficient facts and data, demonstrating a careful balance between allowing relevant expert opinions and protecting against unreliable evidence.

    Case Details:

    Case Caption: Derek Block Et Al V. Canepa Et Al
    Docket Number: 2:20cv3686
    Court: United States District Court, Ohio Southern
    Order Date: March 20, 2025