Tag: Advertising
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Advertising Expert Permitted to Testify on Impact of Coupon Discounts on Consumer Decision-Making
Michaels Stores, Inc. sells arts and crafts and home decor products on its website and in its stores. Plaintiff, Nea Vizcarra, purchased several items from Michaels.com on November 28, 2022. Vizcarra said that in purchasing the discounted items, she understood that she was purchasing items that regularly (including before the advertised promotion) retailed at the…
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Business Valuation Expert Witness’ Alternative Bases of Calculating Alleged Damages Partly Rejected
In this trademark infringement action, Plaintiffs, Makina Ve Kimya Endustrisi AS (“MKE”) accused the Defendants, A.S.A.P. Logistics Ltd. of engaging in massive fraud when they offered to sell millions of rounds of Plaintiff’s military goods, to multiple purchasers, without permission or right. MKE’s damages expert, Pamela O’Neill, opined that MKE suffered millions of dollars in…
