Tag: Rankings

Marketing Expert Witness’ Testimony on Students’ Exposure to Fraudulent Rankings Admitted

Nov 21, 2024

—

by

Expert Witness Profiler

in Education & Schools Expert Witness , Expert Challenges, Marketing Expert Witness, Survey Research Expert Witness

Plaintiffs Iola Favell, Sue Zarnowski, Mariah Cummings, and Ahmad Murtada (“Plaintiffs”) alleged that Defendant University of Southern California (“USC”) engaged in a scheme to artificially inflate the U.S. News & World Report (“US News”) ranking of USC’s Rossier School of Education (“USC Rossier”) by submitting incomplete data to US News — and then marketed that…